Therapy preferred – Cardio Diabetic, Specialty care, Pain management, Antibiotics.
Top line & Bottom line achievement
– To Drive Mega brand Growth and Performance
– Optimize Promo spend for Desired ROI
– Prepare Brand Wise Quarterly Visual Aid:
- Brief ad agency on the product
- Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
- Evaluate a detailed Visual Aid with the agency before finalization
- Send the visual for printing
- Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.
– Quarterly communication of Visual Aid to the field force
- Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
- Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.
New Product Launch ( As and when required )
Identify potential areas of New Product Launch in the assigned therapy through:
ORG CMARC trends
Doctor feedback in joint work/ CME/ conferences
Field managers feedback
Analyze market potential for the identified new product through historical ORG-CMARC
Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price.
Work with finance to validate the profitability/ viability of the product
Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head
– Coordinate with packaging, FR&D for product features finalization.
– Prepare sales projection, sampling plan for at least 6 months 1 year from launch.
Interested candidate can share there resumes on [email protected]
Role:Product Manager – Pharma