Job description
Responsibility Area
Brand Plans
- Beginning of the year for all brands /Revisiting them to see the progress or to incorporate any changes if needed.
- Working closely with the Sales Teams (NSM+RBMs) during budgeting exercise at the beginning of the year
Cycle Meets & Sales Review Meets
- Every Qtr(3 Months)- Indepth presentations on ORG/CMARG/Internal sales trends/HQ Wise analysis
- Medical Updates in case of new product launches/ Detailed Marketing Plan for next 3 months -Strategic & Tactical Plans
- With RBMs/ ABMs -Monthly/Bimonthly- Present Sales team the ORG trends for their regions/ Internal Sales- Regional Performances/HQ Wise performances/Growths. Discuss Key Marketing Activities Progress/ Implementation Levels/Deviations
Independently Manage Brand Portfolio
- Design Campaigns/LBLs/Planning Inputs/Interaction with Vendors/Marketing Manager/Purchase Officer/President Marketing for approval/ Marcom/ Medical Advisor.
- Prepare sales forecast for brands every month for the next 3 months
New Product Launches
- Planning for New Brand/ SKU Launch- working with PPIC Teams for sourcing Raw Materials/ COGs/ GCs/ Profitabilities/ Date of Launch. Working with Legal for Brand Names/Modalities for the Launch- Medico-Marketing. Work out the Medical Presentations with Medical Advisor/Marketing plan with Marketing Manager. Take inputs from the field/collect market information on the molecule/analyse its PLC and value add to the existing portfolio
Implementation
- Regular Mails ( Weekly/Fortnightly) to the Sales Teams on the level of implementation of various campaigns/activities discussed during Cycle Meets. Point out any deviations/Compliment Good Job done
Projects
- Plan & Excecute CME Calendars for the entire year for focus brands/Provide CME Support Materials/Analyze ROI-Sales Impact on each CME Done
Training
- Induction Programs for New Batches/During Cycle Meets -New Brand Launches/Training for Injectable Teams as per the Training Calendars. Work with LND for specific training modules
Interested Candidate Can Mail at [email protected]