Looking back now, it is difficult to imagine that this 1300-Crore asset company with over 1600 employees and over 1000 healthcare products among which a few are household names, started less than three decades back with just 4 founder-employees and a dream to turnaround the entire industry.
It was a dream that was soon to take wings. The four who started it all were brothers from a small town, and were instrumental in bringing this startup to a point where it is now recognised as a professionally-run outfit with well-defined departments and roles.
However, Wings wasn’t started with an eye on growth. The motivation behind it was the state of the pharma industry. Back then, quality medicines weren’t available to all. Not only because they were expensive, but also because their distribution was restricted to larger cities. The brothers first step at addressing this was to start distributing medicines. The next was to use the knowledge they picked up from the market to start manufacturing generics, while maintaining quality, reducing prices, and pushing into newer and far-off markets.