About the job
About Neolacta Lifesciences
We are the 1st company in India and Asia to have developed a state-of-the-art human milk processing facility, FDA pasteurising standards along with being ISO 22000:2018 certified and GMP compliant. Our Founders have 20+ years’ experience in Dairy technology. They had designed and built the first human milk processing plant in King Edward Memorial Hospital, Perth, Australia in 2014.
NeoLacta products have changed the landscape of newborn healthcare through its range of patented human milk-derived products for use in NICU. We have wide acceptance across reputed Corporate, Govt. Institutions & Medical colleges along with Pan India coverage across all major metros and towns. Since 2016, our products have been used across 450+ hospitals benefiting over 100,000+ babies
Responsibilities
- The role requires Conceptualizing, Designing & Effectively managing digital marketing campaigns.
- Handling all official social media handles, also managing end to end responsibility of SEO, SEM & Website optimization.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends to derive insights and optimizes spends for optimal performance.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to optimize user funnel
- This position is both a highly strategic and tactical role that will work closely with various stake holders
- Digital marketing manager will work with the Marketing/Sales teams to launch campaigns on time and within budget
- Provide guidance to Digital marketing executive in tactical things
- Liaise with external vendors & agencies to drive business objectives
- Recommend changes to improve operational processes and safeguard advertising, privacy, and integrity.
- Coordinate with design teams on creative assets to maximize performance. Uploading ads to various ad platforms.
Qualifications
- Graduation with MBA in marketing or relevant field
- Proven experience working in Digital marketing with innovative startups or Pharma companies for 4-8 years
- Successful experience in driving complete campaign lifecycle
- Excellent communication skills, creative thinker, adaptability & agile
- Ability to work as a team in a fast-paced, specialized, and mission-focused environment
